- Brand Tasting Lab
Trade & Media Tasting from proof to placement
What It Includes
Tasting in stages
(3-5 tastings) with terroir storytelling and dedicated pairing.
Mini media kit:
Backstage photos - product + 2 vertical reels (90-day social license, organic use).
Press & Buyer Corner
For Q&A, networking and contact gathering.
Need more info?
Write to me and I will prepare a transparent quote designed exclusively for your company
Who it is aimed at (B2B)
The Brand Tasting Lab is designed for food brands, wineries, dairies, canning producers and artisans of taste who want to boost their products in a B2B or B2C: presentations for buyers and press, activations in HQ or in store, line relaunches and trade moments with terroir storytelling and pairing. It is an ideal choice if you are looking for native content ready for social, qualified leads and a tasting structured and HACCP-compliant that enhances identity, supply chain and positioning.
Why choose it.
- Presenting a novelty or repositioning a classic
- Create a credible tasting moment for buyers and press
- Generate authentic social content with a professional set-up.
Warranties & Care
Reliability you can see, care you can feel. We adopt clear protocols and timely coordination with venues and internal teams for the Brand Tasting Lab: activation flows smoothly and reflects the tone of your brand.
Privacy & NDA
Confidentiality for launches and sensitive content; bilateral NDA.
Brand protection & media licensing
Content review before publication.
Venue & trade coordination
Technical rider, inspection (if needed), shared timeline; Press & Buyer Corner
- more
Some Examples of Experience and add-ons.
An experiential workshop for food & beverage (and related) brands where prototypes, recipes, packaging and storytelling are tested live with selected guests. I curate the direction: from brief to table-testing to actionable insights.
- Brief & Objectives
Experience design (flat flow, A/B or blind, lineup)
Guided table-test (16-25 guests, live cooking + tasting)
Debrief & mini-report with KPIs
Format
16-25 guests (internal team, buyers, community, local press)
Duration 2-3 hours – location: venue, showroom or partner venue
Tools: sensory cards, rapid voting, moderated discussion
Output
Clear preferences (A/B), NPS, purchase intent, qualitative citations
Naming cues, perceived price, storytelling that works
Mini-report within 48h with operational recommendations
Sauce Launch Lab
Goal: To choose the final recipe.
How: 3 variants in blind + neutral bread + pairing light.
Output: ranking, motivation, perceived price.
Packaging A/B Dinner
Goal: Check shelf appeal & usability.
Such as: one dish, two packs, measured opening/serving times.
Output: preference, visual recall, copy/claim suggestions.
Wine/Pairs Sprint
Objective: to fix the ideal match for the line.
How: 2 signature plates × 3 goblets, quick vote + discussion.
Output: pairing map, cup-dish storytelling.
Menu Co-Creation
Goal: Define 2-3 hero dishes for events or retail demos.
Such as: sequential prototyping, hot-cold feedback, live iteration.
Output: final recipes, naming, indicative food cost.
Content Day + Focus Group
Objective: testing + content production.
How: light shooting during the experience, releases and editorial line.
Output: selected micro-UGCs, asset kits for social/communication.
Digital pre-survey to profile the panel
Guest Recruiting (top clients, community, micro-influencers, press)
Photo/Video kit with rights of use for ADV & social
Live streaming / webinars for remote teams
Extended reporting with KPI dashboard (NPS, intent, heatmap preferences)
Copy & naming sprint (claim, payoff, label descriptions)
Location scouting & branded mise en place
Wine & beverage pairing with selected partners
Post-event social listening and press kit
Dedicated NDAs for sensitive launches
- Booking
Brand Testing lab: let's create your Quote
This post is also available in: Italiano